Thursday, January 18, 2007

Tech Trader Daily: Google: Checkout Making Inroads, But PayPal Still Rules In Online Payments

"His conclusion: Checkout is making progress, but PayPal still dominates.
The survey found that 6% of consumers have used Checkout.
That compared to a 42% adoption rate for PayPal.
Khan says Checkout usage is 2x higher among men.
34% of Checkout users have incomes above $75,000 a year (versus 25% in that category for PayPal).
57% of Checkout users are under 35 years old, compared with 36% for PayPal and 35% for credit-card users.
Asked about their service experiences, 65% of online credit-card users rate their experience good or very good; that compares to 44% for PayPal users and a disturbingly low 19% for Google Checkout users.
43% of users prefer PayPal over Checkout; just 2% say they prefer the reverse.
56% of those surveyed have never heard of Google Checkout.
Still lots of work for Google to do here, I’d say."

No comments: