Friday, January 26, 2007 Virtual Assets

"The market for virtual add-ons to online video games is slated for substantial growth, according to a study of console and handheld online gaming by ABI Research. The study predicts that a growing percentage of gamers’ budgets will go towards the purchase of in-game virtual assets such as “maps, game related add-ons, casual game titles, and, eventually, full core console titles.” Micropayments for consoles alone will account for over $833 million by 2011, as console vendors and their publisher partners look to monetize both in-game and game-related assets beyond initial game purchases. "

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