Sunday, January 28, 2007

The Hindu Business Line : Carving a distinct identity amidst changing times

"Hughes, Flextronics, and now Aricent - the name has changed over the years. But the company and its clients remain the same, despite having been nurtured by three parents.
Aricent, which was formerly part of Flextronics, changed its identity only four months ago and is now in the throes of evolving to create its own distinct image.
A unique company in itself, it has had to change its identity three times in less than two decades. It started off as Hughes Software System in 1991, and was acquired by Flextronics and named Flextronics Software Systems in 2004. Again in September 2006, it underwent a transition with Kohlberg Kravis Roberts &Co and Sequoia Capital acquiring 85 per cent of the business in the company, and re-christening it Aricent.
As transitions go, it must have been painful, but Aricent has been able to stick to its guns and chosen to see the brighter picture for its employees and stakeholders. It continues to leverage on its HR, business and management strengths to create its new identity. "

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