Wednesday, January 31, 2007

Google's Next Ad Frontier May Be Inside Videogames - WSJ.com

"Google Inc.'s efforts to broker advertisements beyond the Web could soon expand into ads that appear in videogames.
The Mountain View, Calif., company is in talks to acquire Adscape Media Inc., a closely held San Francisco company whose technology allows for the delivery of advertising over the Internet and placement within videogames, according to people familiar with the matter. They added that a deal could be reached as early as next week.
While the possible terms of a deal aren't known, Microsoft Corp. last year acquired Massive Inc., a company that delivers in-game ads, for close to $200 million."

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