Tuesday, January 16, 2007

Companies Vie For Ad Dollars On Mobile Web - WSJ.com

"A company called AdMob Inc. opened for business in January 2006 as a middleman for ads displayed on mobile-phone screens. A year later, it has distributed ads nearly a billion times, attracted big-name venture-capital funding and enlisted talent from the likes of Yahoo Inc. and Google Inc.'s YouTube.
It's the next Internet gold rush: With two billion cellphones around the world, upstarts and technology giants alike are scrambling to find ways of making money from cellphone ads. 'Everybody's just trying to dip their toes in the water and figure out what's going to work,' says AdMob's 29-year-old boss, Omar Hamoui."

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