Monday, January 15, 2007

AOL Bids for Sweden's TradeDoubler -

"AOL, the Internet unit of Time Warner Inc., in a bid to boost its online advertising business in Europe, offered to buy Sweden's buy TradeDoubler AB in a deal valued at about $900 million.
But Swedish occupational pension-fund manager Alecta rejected the bid by AOL -- a move that will likely force AOL to raise its offer if it wants to gain control of the Swedish online advertising firm.
TradeDoubler is Europe's largest provider of so-called performance-based online marketing services, matching advertisers with online sites, which are then rewarded based on the response to a specific ad. AOL said it plans to merge its third-party advertising network,, with TradeDoubler."

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