But Swedish occupational pension-fund manager Alecta rejected the bid by AOL -- a move that will likely force AOL to raise its offer if it wants to gain control of the Swedish online advertising firm.
TradeDoubler is Europe's largest provider of so-called performance-based online marketing services, matching advertisers with online sites, which are then rewarded based on the response to a specific ad. AOL said it plans to merge its third-party advertising network, advertising.com, with TradeDoubler."
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