Thursday, November 23, 2006

TechEffect: CBS loves YouTube

"Here's a headline you wouldn't have expected to see about six months ago, 'CBS says YouTube is helping ratings.' Lost Remote ran that headline atop a post today on the success of CBS's deal with YouTube which legally allows limited clips of CBS material to be posted on YouTube. According to Lost Remote, the 300 videos uploaded by the network have been viewed 29.2 million times in the month since the deal was cut. In that time, the ratings for Late Show with David Letterman and The Late Late Show, which make up the bulk of the uploaded videos, have risen 5 and 7 percent respectively. Obviously, there could be other factors which caused the jump, but it's safe to say YouTube is responsible for most of it."

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