Saturday, October 14, 2006

MediaPost Publications - Credit Suisse: CMOs Boost Web Spending - 10/13/2006

"THE INTERNET CONTINUES TO GAIN clout with CMOs and buy-side decision-makers, according to a new survey from Credit Suisse showing that executives plan to boost ad spending on the Web by 17 percent over the next year.
That's a substantial increase from the last quarterly poll, which revealed that client and agency executives planned on an 8 percent increase.
Credit Suisse conducts a survey of 100 CMOs and other top ad buyers each quarter, along with TNS Media Intelligence. The third-quarter results revealed the 17 percent jump--up from 8 percent in the second quarter. "

No comments: