Tuesday, July 25, 2006

Google's new click fraud fighter emerges - MarketWatch

"Internet search engine Google Inc. says its newest weapon against click fraud is the truth.
Starting Monday evening, Google's hundreds of thousands of AdWords advertising clients could learn the number of times Google believes their ads were the subject of click fraud.
The goal is for Google advertisers to get their first, real look at the scope of the click fraud problem and how it directly impacts them, according to Shuman Ghosemajumder, Google' business product manager, trust and safety. The truth, or at least how Google sees it, could be a powerful weapon in Google's favor, Ghosemajumder said. Internet search engines and their advertisers disagree about the amount of click fraud that occurs."

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