The figures represent a blow to internet companies such as Google, Yahoo and Microsoft’s MSN who earn most of their revenues from advertising.
The three have avoided putting a number on the incidence of click fraud but Outsell said it averaged 14.6 per cent of all clicks billed to advertisers, even after Google and others had filtered out those ones they believed to be invalid.
The 14.6 per cent equates to $800m of the $5.5bn US search engine market in 2005."
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