Monday, April 03, 2006

Windows Live Ad Tests Underway

"Users of Microsoft Office Live, Windows Live Mail and MSN Spaces in a limited number of markets will begin seeing targeted display ads in those services.
Microsoft is testing multiple display formats with executions from 20 advertisers, including Coca-Cola Brazil, JCPenney and Monster Worldwide. Windows Live display ads are being tested in MSN Spaces in Australia and Italy. Windows Live Mail display ads are being tested in Australia, Brazil, Canada, China, France, Germany, Italy, Spain, the UK and the United States. Office Live display ads are being tested in the U.S.
'We're confident that advertisers are going to see good results. We've been doing a lot of work on the back end to get ready for this and make sure it works,' Karen Redetzki, product manager for "

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