Waterfront Media Completes $6 Million in Series C Financing Funding to Support Additional Consumer Offerings: Financial News - Yahoo! Finance

"BROOKLYN, N.Y., March 28 /PRNewswire/ -- Waterfront Media, the leading online publisher of self-help experts, announced today it has secured $6 million in Series C financing.
New investor NeoCarta Ventures led the round, along with Rho Capital and BEV Capital.

The funds will support Waterfront Media's growing health advertising business as well as its entry into new marketing channels, such as television and radio.
In addition, the company will launch a major new consumer health initiative in the third quarter of 2006, which will enable consumers to create healthier lives for themselves. Over 11 million consumers have created profiles on one of the company's sites and this new initiative will further the company's goals of delivering condition-specific health information and tools to engage consumers while allowing advertisers to reach a large aggregated audience.
In February, comScore Media Metrix ranked Waterfront Media the fourth largest collection of consumer focused health sites with over 4 million unique visitors. comScore ranked the company the third largest collection of women's oriented Web sites with over 5.4 million unique visitors."