Friendster lost steam. Is MySpace just a fad?

There is no single answer, but there are a lot of factors that must be considered. To an outsider, Friendster and MySpace seem identical. But they are far from that. They are rooted in different cultural practices and values. People use them differently and they relate to them differently. If you want to understand the differences, you need to understand the history, the decisions that were made, and how these decisions affected practice. Let me address some of the most critical components.