Friday, March 17, 2006

C21Media:ESPN offers on-the-go sports video

"ESPN has partnered with MobiTV to launch a mobile sports video service in Mexico as part of the Disney-owned channel's continued expansion of its small screen activities.

The deal puts highlights, commentary and analysis from programmes such as SportsCenter Latin America, Fuero de Juego and Beisbol de la Noche on the handsets of Telcel network subscribers.

ESPN is also working in Latin America with wireless specialist Digital Orchid to broaden the range of its branded content available in the territory, including wallpaper, ringtones and sports icons."

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