Tuesday, March 21, 2006

Acclaim Signs Massive In-Game Ads Deal / News // TotalVideoGames.com

"Following news at the end of February that Howard Marks' Acclaim Games would be bringing the free MMO B.O.T.S. to Europe and North America in 2006, the re-born company has today announced a deal with Massive Inc. to bring in-game advertising to its gamers.

Acclaim Games has gone out of its way to establish a new business model based on providing free MMO titles adapted from East Asia to Western markets, leaving revenues to emerge from a range of sources, including in-game ads. The deal with Massive Inc., which has already provided ads in a range of titles including Ubisoft's Splinter Cell: Chaos Theory on PC, sees Acclaim buy into an area of revenue expected to grow to around $2.5 billion by the end of the decade, at least according to Massive Inc."

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