Wednesday, October 19, 2005

WSJ.com - 'Splogs' Roil Web, and Some Blame Google

"The phony blogs are a particular problem for Google, Microsoft and Yahoo because each offers not only a Web search engine focused on providing the most relevant results for users but also a service to let bloggers create blogs.

Just this past weekend, Google's popular blog-creation tool, Blogger, was targeted in an apparently coordinated effort to create more than 13,000 splogs, the search giant said. The splogs were laced with popular keywords so that they would appear prominently in blog searches, and several bloggers complained online that that the splogs were gumming up searches for legitimate sites."

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