How Bob Iger Saved Network TV - Blog Maverick

But what if CBS sold Survivor episodes the day after it aired like ABC is with Lost ? What if they sold them not just on ITunes Store, but through CinemaNow, MovieLink, Netflix, Walmart Online, wherever.

Think some people would buy them to keep up with the action ? Possibly to sample the show ? Think they might sell more than 75k downloads at $1.99 each ?

Could this move have created a new market that could be comparable in size for some shows and more money for others than the current syndication market ?

ABSOLUTELY. No question about it.

[Mark Cuban]

Downloading mobile content on a cellphone (short clips or live tv) is a comparable to the video Ipod model. Most content accessed on cellphones are short clips of sports or headline news (usually in the morning). A killer app for video ipod is porn - playboy clips - and sports - espn sportscenter clips (in addition to the already mentioned Desperate Housewives episodes). Video ipodding is an evolutionary technology that is pervading the mainstream. However the model is revolutionary and will disrupt different markets - pvr, advertising, networks, etc.