Start-up gives online shopping a makeover | CNET News.com

"Shopping cart abandonment--it's been a thorn in the side of e-retailers and shoppers alike for years. Allurent, a 12-person start-up based in Cambridge, Mass., has set out to tackle the problem with Web animation technology. The company's shopping cart program is designed to let consumers easily revise an order at any stage of checkout within a single online form. Shoppers don't need to download anything to run the application because it relies on Macromedia's popular Flash Player, already installed on most computers. "