Zale plans an e-commerce expansion

"Zale Corp. is launching a new web store for Gordon's Jewelers, a chain that sells diamonds and other fine jewelry to customers on a budget. The web store will be launched in FY 2006, and possibly in time for this year`s holiday season, says David Sternblitz, Zale vice president and treasurer. It will become the chain retailer's third e-commerce site. "

[InternetRetailer.com]

Zale Corp is targeting the QVC, HSN, middle america market with this strategic move. Company will be facing brisk competition from ecost, overstock, amazon, miadora, and others in the space.