Omniture Closes $40 Million Funding Round

"Omniture, the largest and fastest-growing provider of on-demand Web analytics, today announced it has closed a $40 million round of venture capital funding, led by BA Venture Partners (Bank of America Venture Partners). This is the third round through which Omniture has raised a total of $65 million. Rory O'Driscoll, a managing director at BA Venture Partners, will join the company's board of directors. Additional participating investors in the round include previous investor, Hummer Winblad Venture Partners and Attractor Investment Management, one of the early investors of Salesforce.com. "

[Marketwire]

Competition from Webtrends, Websidestory ($249M market cap and trading at 6x this year's revenues of approximately $40M) , and Google/Urchin. That's a lot of money raised for a web analytics company.