MTV places bets on 'Stacked'

"Viacom Inc.'s new MTV Games unit is betting its chips on a strategic alliance with video game maker Myelin Media for the fall Texas hold 'em poker release 'Stacked With Daniel Negreanu.' The arrangement will give MTV Games a cut of the title's sales revenue and control over the handling of licensed merchandise. The partners also will unveil TV programing on several networks tied to 'Stacked' and the game's star, poker professional Negreanu, in the coming weeks. "

[Reuters]

When MTV starts getting into poker and anything poker related, it's time to stop investing in the space and start looking elsewhere.