More On Click Fraud

"The truth is probably, as always, somewhere in the middle. There is probably more fraud happening than the engines will admit, or find, and less than the advertisers claim. But it's maddening that we don't have a way of knowing for sure, because Google and Yahoo will not engage with the advertisers in a high level dialogue of trust, one where the two sides can compare notes. I hope that changes soon. "

[John Battelle's Searchblog]

Didn't anyone read this piece from CNN.com:

A top Google official said that growing abuse of the company's lucrative sponsored ad-search model jeopardizes the popular Internet search engine's business. "I think something has to be done about this really, really quickly, because I think, potentially, it threatens our business model," Google Chief Financial Officer George Reyes said Wednesday.