Hiring Key to E-LOAN's Search Strategy

"Executives with consumer loan site E-LOAN say hiring people with analytical and math skills -- not just marketing prowess -- for the site's search marketing program is paying off.
The site has hired individuals with backgrounds in economics, computer science and investment banking for search management, rather than executives with marketing degrees, for the past few years.
'We realized pretty quickly that traditional marketers with soft skills would not be able to do the trick,' said Imran Khan, director of marketing for E-LOAN. 'We're dealing with a large number of keywords and data from search engines every day, where keywords are being bought and sold in an auction environment.' "

[DMNews]