Friday, June 10, 2005

BOdog

"In the June 2005 issue of Fast Company, Bodog.com is running a four-page advertisement plus an eight-page 'Gentleman's Guide to Playing Poker' removable insert (found online here). The ad is formidable, and is found as pages 33-36. The spot was pointed out to me by a friend last night who thought it might be of interest, and it's not hard to see why.

Bodog is making a hardline effort to attract an upscale audience, not that they're turning away all comers. But what does it all mean?"


[pPlayer]

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