Thursday, June 30, 2005

Adware Companies Not Breaking Law

" Adware companies do not break trademark laws when they use a retailer's Web address to trigger coupons and other ads for rivals' products, a federal appeals court has found. "

"The 2nd U.S. Circuit Court of Appeals becomes the nation's highest court to rule on a fundamental practice of adware companies that serve up pop-up and other ads based on sites users visit. Lower courts around the country had issued conflicting opinions."

[AP]

This decision may be a reason for MSFT's bid for Claria.

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