Adprecision partners with Overture

Adprecision has signed an agreement with Overture to create a system for travel companies that allows them to dynamically update their Overture sponsored search listings quickly and frequently.

The service aims to give travel companies the opportunity to display highly relevant sponsored listings containing important variable elements such as prices, dates, departure, arrival and accommodation information. Ad listings can then be frequently refreshed with new ad-copy reflecting changes in these important fields, thereby giving online Travel searchers accurate and informative advertisements that match their search requests.

[eyefortravel.com]