Will Snap.com Be the Next Google? - FORTUNE

"Launched last October with the usual techie enthusiasm. It's going to be controversial, but it's awesome,' proclaimed founder Bill Gross Snap.com does indeed do something new with search. Visit the site, and below the standard blank search box is a list of the Web's most popular search destinations, by number of searches: eBay, Google, Yahoo and so on. Start typing something in, however, and the menu morphs with each keystroke (think of the global directory in your office e-mail), continually narrowing itself until one search term the one you've typed in remains. Hit enter and get your results. "