"WhenU.com Inc., a leading provider of software-based contextual online advertising, announced today that it secured $20 million of Series A equity from ABS Capital Partners, a leading private equity firm focused on investing in established and profitable growth companies. The investment will be used to expand the sales and marketing force, acquire new distribution channels, continue software development and provide working capital. Ralph Terkowitz, a general partner at ABS Capital Partners, former CEO of WashingtonPost.com and current vice-Chairman of TrustE, had previously joined WhenU's Board of Directors in October 2004. "
[Marketwire]
WhenU will compete heads on with Yahoo/Overture, Google/Adsense, and other smaller contextual ad players. Online advertising is a large space ($3.5 billion in 2004) but YHOO and GOOG continue to dominate the space and will soon roll out new, innovative enhanced services.
No comments:
Post a Comment