Opinity

"San Jose, Calif.-based Opinity, Inc., a personal online and social reputation services company, has received $2.7 million in venture funding. The round's investors, all of Seoul, included SoftBank Ventures Korea; Solborn Investment, a South Korean publicly-traded Solborn company; Korean venture capital firm Korea Investment Corp.; management consulting firm Valmore Partners; and undisclosed angel investors. Using Opinity, individuals can review the online behavior of others as well as evaluate their own reputation data. Founded in 2004, the company partners with businesses such as auctions, classifieds, forums, gaming, relationship and social networking sites, to provide their customers information that customers need to make decisions about dealings through the Internet."
[The Deal / George White]

Founded in 2002, Opinity is the first online personal reputation services company. Based in San Jose, California, the company's management team has 40 years of combined experience in high technology. Wongyu Ted Cho, chief executive officer, and Doyon Kim, chief product officer, founded successful Internet start-ups Dialpad Communications and Serome Technology, growing large-scale web services from inception to acquisition.