ManiaTV Sees Itself As the Internet MTV

ManiaTV.com had 1 million viewers in February and has been doubling its audience each month, Massey said.


He won't disclose monthly revenues but says monthly expenses are roughly $500,000 for the 65-employee outfit with about 125 "campus maniacs" (students who earn stipends to spread the word at 300 U.S. colleges) and representatives in seven U.S. cities.


He says he expects to turn a profit in 12 months, unless ManiaTV spends more on investment and growth.