"Google, Shopping.com and NexTag are just a few examples of the castles they've built. These companies are generating boatloads of cash from advertising placed online."
"Lately, though, there's a new breed of investors that want to play: buyout firms."
"Earlier this month, San Bruno venture firm VantagePoint Ventures injected $60 million into Datran Media, a company that does everything from serve ads related to a Web site's content to direct e-mail marketing (read spam) and telemarketing."
"Datran's competitor, San Francisco's Adteractive, is reportedly about to raise a huge round of $100 million or more from investors led by General Atlantic Partners, with fundraising help from Perseus Group, a boutique San Francisco investment bank. General Atlantic and Perseus declined comment."
[SiliconValley.com / Matt Marshall]
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