Casinos Bet Big on RFID

"Radio-Frequency identification technology is headed to Las Vegas, and it may just hit the jackpot. Casino chips embedded with RFID tags are being tested at the Hard Rock Hotel & Casino and will be on full display this month at the new $2.7 billion Wynn Las Vegas hotel and casino. The chips -- each of which will ultimately be given a unique player code to track behavior and wring more revenue out of high rollers -- could be a $100 million business by 2010. "

[Business 2.0]