Justin Hibbard from the Business Week's Deal Flow Blog reports that Adteractive will report a first round of financing in excess of $100M. Adteractive is a performance-based digital marketing services and technology company based in San Francisco.
Comparables in the space include 24/7 Media, Doubleclick, ValueClick, and FastClick, which went IPO a couple weeks ago and raised a mezzanine round late last year.
Fastclick's stock has not been favorably viewed by the street.
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