The Long Tail

"An analysis of the sales data and trends from these services and others like them shows that the emerging digital entertainment economy is going to be radically different from today's mass market. If the 20th- century entertainment industry was about hits, the 21st will be equally about misses. "

"This is the world of scarcity. Now, with online distribution and retail, we are entering a world of abundance. And the differences are profound."



[Wired]