Google Acquires Urchin Software

Google Inc. said late Monday it has agreed to acquire Urchin Software Corp., which makes software to help companies analyze the traffic at their Web sites.

Thousands of Internet sites use products from San Diego-based Urchin to help better understand their users' experiences and track the performance of advertisements and other aspects of visits to Web sites. Google expects the service will help Web sites increase their advertising returns.

Terms of the deal were not disclosed. The rumor price is $30M.

There appears to be no previous VC funding in Urchin

[AP]