The value of blogs to businesses is their ability to enable and facilitate communication. "The result is a living, always-on example of the potential wisdom of crowds," the Outsell analyst said. Blogs offer "full transparency and instant dialogue on authenticity and accuracy."
Blogs already are being mined for early intelligence warnings. At least four firms track the online conversations as market research for clients: Intelliseek BlogPulse, Techdirt, Factiva Insight, and Bacon's Information. Paid subscription Web logs are not far away."
[CBS Marketwatch / Frank Barnarko]
1 comment:
Interesting post and I think you are right on the money. This will be a culture shock to most corporations, as they will be exposed to more volumious and influential customer feedback. Furthermore, they'll have less control over their market messaging and branding, at least using traditional marketing tools.
Proper engagement with the market via blogs (that is with candor and honesty, not the normal, condescending media manipulation) will be the new way to build the brand.
For more info, see the book "Blog" by Hugh Hewitt.
Travis
Read more musings at Voice in the Wilderness, a conservative blog serving Austin and Central Texas.
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