Online ad company AzoogleAds raises a round

"Online advertising company AzoogleAds is at a much later stage operationally, but it just picked up its first round of outside funding led by private equity firm TA Associates, which typically invests sizable amounts of capital in late-stage companies. Although the amount of the round wasn't disclosed, TA Associates Vice President Vivian Wu says her firm's investment fits in with TA's criteria of investing $30 million to $300 million in profitable and growing companies. AzoogleAds, founded in 2000, seems to be making headway in a very cluttered online advertising space; the company is already profitable with $63.5 million in revenue last year through its cost-per-action ad model. "Infrastructure-wise, we're early stage, but revenue-wise, we are middle to later stage, within online advertising," the company's CEO said. "

[Venturewire Alert]