"ChoiceStream Inc., a developer of personalized software services for online shopping, searching, electronic retailing and interactive television, has raised $7 million in a Series A round of financing.
General Catalyst Partners led the round, and ChoiceStream says the money will be used to pay for a ramp-up of engineering and development at the Cambridge-based company.
With competition increasing, the shift in online retailing in 2005 will be toward content, ads and technologies that speak to individuals or certain groups, said Geoff Ramsey, head of N.Y.-based analyst firm e-Marketer.
ChoiceStream’s patent-pending technology is used by America Online and other Web portal developers to determine user preferences."
This company looks much more interesting than Become.com
[Mass High Tech]
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