UK online betting exchange Betfair has signed a deal with Yahoo UK and Ireland, extending its betting platform to a mass market audience. Yahoo Betting, to be launched in March, will be built and managed by Betfair and customised for Yahoo users.
Betfair is privately held (for good reason) and based in London. Company is a huge cash cow. Look for Google and other players to make a similar play abroad.
If you are looking to invest money in a online gambling play, check out Sportingbet PLC. The Group's principal activity is the operation of interactive licensed betting operations over the internet and telephone.
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