Saturday, November 18, 2006

The 'Peanut Butter Manifesto' -

"It is called "The Peanut Butter Manifesto" -- a four-page call to arms from a senior executive of Yahoo Inc., declaring the Internet company is spreading itself too thin and must define priorities and radically reorganize its management structure.
Now the manifesto has attracted the attention of Yahoo's top brass as they scramble to boost revenue and protect the company's status as the most popular stopping point on the Web for U.S. users, amid heated competition from Google Inc. and others. (Read the memo)
Yahoo, which consumers use for email, news and a wide menu of other services, is under increasing pressure to hold its top position. One analyst predicts Google will overtake Yahoo in users in 2007. Microsoft Corp. has stepped up its Internet activities, and Time Warner Inc.'s America Online unit increased usage recently by opening up free, unrestricted access for its services. Sites including News Corp.'s MySpace have rapidly gained visitors and attention from advertisers."

"An internal document by Brad Garlinghouse, a Yahoo senior vice president, says Yahoo is spreading its resources too thinly, like peanut butter on a slice of bread. Full text of the document is below.
Three and half years ago, I enthusiastically joined Yahoo! The magnitude of the opportunity was only matched by the magnitude of the assets. And an amazing team has been responsible for rebuilding Yahoo!
It has been a profound experience. I am fortunate to have been a part of dramatic change for the Company. And our successes speak for themselves. More users than ever, more engaging than ever and more profitable than ever!"

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