Tuesday, August 15, 2006

Advertising Age - MediaWorks - For Sale: Mediabistro

"Who will buy the boa? Mediabistro, the networking, jobs and news website for journalists, PR people and other communications pros, is on the block, according to several people familiar with the discussions. Several suitors, including media companies and employment web sites, are said to be in the bidding for the company.
Estimates of the company's revenue from people familiar with the process vary, from less than $2 million to $5 million to $8 million. The company, which started out seeking a higher multiple, is now asking for a sale price of three or four times revenue, those close to the discussions said. "

No comments: