Friday, April 07, 2006

Massive in Exclusive MLB Advanced Media Pact

"Massive Incorporated, one of the leading vendors in the in-game advertising business, has signed a deal with the game publisher 2K Sports and Major League Baseball to begin serving dynamic advertisements into the game Major League Baseball 2K6, which ships to stores this week.

As part of the complex arrangement, Massive becomes as exclusive partner with MLB Advanced Media in certain licensed video games, along with becoming an official gaming partner of the Major League Baseball Players Association. "

No comments: