The mobile operator � part of British entrepreneur Richard Branson's Virgin empire � will begin selling handsets equipped to receive the BT Group PLC's BT Movio digital television and radio services later this year, both companies said Tuesday.
Graeme Hutchinson, sales and marketing director at Virgin Mobile, emphasized that it's live television, unlike the prepackaged video downloads that have been available for some time of news reports, music videos and short series.
Major U.S. cell phone carriers have already started TV broadcasts, and trials are under way in many countries around the world. Handset makers Nokia and Sony Ericsson announced a joint mobile TV development program on Monday.
Virgin Mobile's launch was announced on the second day of the 3GSM World Congress in Spain, one of the world's largest mobile telecommunications trade shows.
Scores of exhibitors at 3GSM are showcasing mobile TV technology, which telecom carriers hope will unlock new sources of revenue and provide a return on their massive investments in third-generation phones and infrastructure.
Operators are upgrading their networks to cope with the increased demands of new services like video and music streaming and Internet browsing.
T-Mobile Chief Executive Rene Obermann told a news conference here that mobile access will become the primary way of reaching the Internet."
1 comment:
Certainly MobileTV is there to spread.. but it may take sometime for the people to get hands on it properly.
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