Advertisers wishing to place ads on Google-supported Web sites can sign up directly on those sites, the Web search leader said on Friday, in a move analysts said addresses concerns about its growing advertising clout.
"While Yahoo and Kanoodle have sought to make their ad systems more transparent to publishers, Google keeps key details of how its system runs secret from customers and asks them to trust that it markets ads in an even-handed fashion."
No comments:
Post a Comment