Tuesday, August 23, 2005

The State | 08/23/2005 | CELL PHONE ADVERTISING

"Europe is generally ahead of the United States in cell phone advertising, as more Europeans have video-enabled phones.
However, San Francisco-based WideRay is testing a system in 11 U.S. and U.K. movie theaters over the summer.
It installed transmitters in theaters operated by Loews Cineplex Entertainment so people waiting in the theaters foyers for the next show can download movie trailers recently for Mr. and Mrs. Smith, starring Brad Pitt and Angelina Jolie, and Kingdom of Heaven, starring Orlando Bloom as well as related ring tones and cell phone wallpaper."

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