Thursday, August 04, 2005

Fox Interactive Media Buys Scout.com

"News Corporation's recently formed Fox Interactive Media has made its second acquisition in the past month, snatching up Scout Media, publisher of local online sports network Scout.com and 47 local sports magazines."

"It is assumed that Scout.com's claimed audience of more than two million unique users will somehow be integrated with Fox's highly trafficked FoxSports.com, for both users and advertisers."

[MediaWeek]

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