A different way of selling clothes / Gap's animated online stripper latest viral ad to get attention as firms seek new ways to reach buyers

In the world of viral advertising, millions of people can strip a computer-animated model down to his boxers, order a man in a chicken suit to dance around his living room and request a frothy beer from a blond barmaid, all without realizing that they have just been lured into a marketing campaign.

[SFGate]